If your business doesn’t have a digital marketing strategy, then you’re seriously missing out!

In this blog article, we’ve set out the 10 most common problems that arise if you don’t have a well thought out strategy in place.

1. You’re drifting

Businesses without a digital strategy don’t have clear strategic goals for what they want to achieve online, in terms of gaining new customers or building deeper relationships with existing ones. If you don’t have goals in place, then you’re not likely to put enough resources in place to achieve them. Plus, you won’t be able to evaluate through analytics as to whether you’re achieving those goals.

2. You won’t know your online market share

If you haven’t carried out your research, you may be underestimating the customer demand for online services. Perhaps, more importantly, you won’t understand your online marketplace as the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications.

3. Existing and start-up competitors will gain the market share

If you’re not devoting enough resources to digital marketing or you’re using an ad- hoc approach with no clearly defined strategies, then your handing the advantage to your competitors.

4. You don’t have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service, which will encourage existing and new customers to engage with you initially and remain loyal.

5. You don’t know your online customers well enough

It’s often said that digital is the "most measurable medium ever". However, Google Analytics and similar platforms will only tell you volumes of visits, not what they think. You’ll need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You’re not integrated

It’s all too common for digital marketing activities to be completed as a standalone project. However, digital media certainly works best when integrated with traditional media and response channels.

7. Digital doesn’t have enough people or budget given its importance

If insufficient resources are devoted to both planning and executing digital marketing campaigns, then there is likely to be a lack of specific specialist e-marketing skills, which will in turn make it difficult to respond to competitive threats effectively.

8. You’re wasting money and time through duplication

Even if you do have sufficient resource, it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organisation purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You’re not alert enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google and Tesco, you’ll see that they’re all dynamic and pilot new approaches to gain or keep their online audiences.

10. You’re not optimising

Every company with a website will have analytics but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing

Get in touch to find out more

For more information about how your business may be affected by Brexit and how Voodoo Agency can help you with your marketing, please call Simon on 07966 396 306 or send him an email at simon@voodooagency.com.