With 1.74 billion users on Facebook, it can be difficult to ensure that your Facebook ads stand out from the rest and reach the right people. Facebook advertising allows business’ the opportunity to target specific individuals based on demographics such as age, gender, location and interests.

Beginners guide to Facebook Ads

Why is Facebook good for advertising?

Facebook ads allow businesses to create business pages away from their personal profiles which become a central hub for customers can learn everything about the brand, from what products and services are available through to the level of customer service that they can expect to receive. So, lets specifically see why your business should be advertising on Facebook:

  • It allows you to target specific groups of people based on factors such as age, gender, location, interests to name but a few. 
  • It is the most popular social media platform. This gives it the biggest reach and, therefore, the greatest potential of all forms of social media advertising.
  • It’s economical.
  • It offers a host of different ways in which you can advertise.
  • It’s simple and easy to use.

Advertising methods on Facebook 

There are two ways in which you can reach your audience on Facebook. These are known as paid advertising and organic advertising. Both can be very effective. However organic advertising (free advertising) lends to more time, knowledge and work is devoted to a campaign. In short, you are going to have to allow longer to market your product and reach your targeted audience. With this aside, paid advertising, such as Facebook ads, enables you to get things moving a bit quicker depending on your budget.