Case Study

Rebranding Tech Advance to Tech IP

Voodoo Agency - over 20 years of experience in digital marketing
Understanding

Strategic Rebranding Process

Voodoo Agency took the time to understand Tech Advance’s vision and goals before applying the new brand. Tech IP’s Managing Director, Ian Hilton, emphasised the importance of the first phase, stating, “Voodoo Agency truly listened to our needs and challenges, laying the foundation for a successful project.”

A clear branding concept and a clear understanding of Tech IP’s vision allowed Voodoo Agency to complete the rebranding process. The goal was to finalise the brand and provide it to Tech IP in a suite of logo formats and brad style guide.

tech ip logo
Open quote Client Testimonial

Voodoo Agency kept us informed every step of the way, ensuring our team was aligned with the rebranding strategy and when the website would transition over.

Ian Hilton Close quote
Planning

Website Migration

Migrating the company’s website from www.techadvance.co.uk to www.tech-ip.co.uk was a critical aspect of the rebranding process. To preserve SEO rankings and ensure a seamless user experience, this transition required careful planning and execution. It was a meticulous process, according to Simon Cocker, to replicate the existing site, implement 301 redirects, update internal and external links, and notify search engines of the domain change. This minimised disruption and ensured continuity for Tech IP’s online presence.

Website Migration

Client Engagement and Communication

Throughout the website migration, open communication and client engagement were paramount. As Ian Hilton stated, “Voodoo Agency kept us informed every step of the way, ensuring our team was aligned with the rebranding strategy and when the website would transition over.”

Results and Future Outlook

The unveiling of Tech IP’s new identity marked an important milestone in the rebranding and website migration process. Ian Hilton expressed his satisfaction with the outcome, stating, “We are thrilled with our brand identity as Tech IP, which reflects our evolution as a company and our commitment to innovation.” Tech IP and Voodoo Agency are both looking forward to the future. Simon Cocker said, “This rebrand and website journey is just the beginning. We look forward to supporting Tech IP’s growth and success in the future.”

Summary

Conclusion

Tech Advance became Tech IP through collaboration, strategic planning, creative execution, and technical know-how. Voodoo Agency helped Tech IP redefine its brand identity while reaffirming its commitment to innovation and client satisfaction. Together, Tech IP and Voodoo Agency are poised for continued success and growth as they embark on this new chapter.

By focusing on a strategic rebranding process, Tech Advance successfully transitioned to Tech IP, showcasing the power of rebranding in driving business growth and innovation.

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