PPC Management and Why use Google AdWords?
PPC has been popular in recent years as organic SEO has become more challenging to get results. Paid search has one huge advantage over organic SEO;
With an advertising budget, you can pay to appear at the top of a search results page. This is above the organic results. SEO strategies take a longer time investment to yield results while PPC drives traffic immediately. We recommend running both campaigns together for maximum impact.
In the UK, Google Adwords accounts for around 60% of all paid media searches. The Google AdWords program is the most successful pay-per-click advertising program out there today. Adwords accounts for nearly 70% of Google’s advertising revenue. Nearly a third of their revenue is now generated on the Google Display Network.