Why utilise progressive web apps?
Recent news has seen a shift from the design of native applications to the development of progressive web apps. These are cost-effective centralised solutions for delivering your app across any platform.
The reality now is that app usage accounts for a high percentage of the time users spend on a mobile device. Therefore, the majority of companies should now be investing in their own mobile app. Launching an app alongside a responsive website will enhance user experience and engagement.
Progressive mobile apps offer customer awareness and connection with your business. Most importantly they encourage users to interact and engage with your brand and promote advocacy. Mobile apps help to:
- Educate users about your products and services.
- Offer notifications help you push out a promotion.
- Enhance trust and allow users to communicate with you.
- Provide another channel for users to interact and engage and do business with you.