Successful brands are like well-known personalities – they have ways of doing things that we instantly recognise. They have a unique look, feel and tone of voice.

A brand is important to enable customers to differentiate your company from the competition. It’s a statement of who you are as a company, what sets you apart from others and why customers should choose you rather than anyone else. A logo is not the brand; it’s a signpost to the brand experience. Together with the brand identity components – the name, colour, strapline, and typeface – the logo serves to identify and legitimate the brand.

Today’s successful brands leave permanent stamps in our conscious minds and thoughts. Some of the reasons to develop a brand are:

• To launch an organisation, service or product
• Re-launch an existing organisation, service or product
• Promote new ownership or positioning
• Attract investors, staff or customers.


of a brand's image can be attributed to what it says and how it says it

colour increases brand recognition by up to80%

repeat buyers spend33%

more than new ones

Source: Landor Associates

Source: University of Loyola, Maryland Study

Source: Invesp

Voodoo Agency can help you clarify your big idea and create a brand that helps your business to grow. An integral part of our brand strategy service is to consider the ethos and values of your company and make sure that any creative work produced is consistent within those values. We pair our strategic and creative brains with your vision to come up with a brand that’s truly compelling and reflective of your values and ethos.

We can help you to manage and develop your brand and produce brand guidelines that make sure your brand delivers the right message and secures customer brand loyalty. With clear brand proposition and messaging, we can help you to develop a concise, compelling message that engages your target audience.