It’s critical for every business to have a social media strategy. The key is to have a strategy that understands your customers and helps them to communicate with your brand on the platform or places that they are ‘hanging out’.

Social media continues to grow. The number of active social media users are thought to be in excess of 2.5 billion and is growing by 10% year on year. 40% of social media users make a purchase based on what they have seen on social media platforms, including reviews and recommendations, and this is destined to grow.

of social media users make a purchase
based on what they have seen on social media platforms
Source: Smart Insights

Every social marketer has limited time for social media marketing, so which social network should you focus on? Knowing which social media channel your target audience hangs out in is the answer.

Facebook rules supreme but Instagram, Pinterest, LinkedIn and Twitter are all key players. In addition to that WhatsApp and Facebook Messenger have millions of active users. However Facebook’s dominance is remarkable. Not only does it take the top spot, it’s other platforms also take 2nd and 3rd respectively. Facebook Messenger has an impressive 47% penetration, and Instagram has 27% comes 2nd for engagement.


of adult internet users use facebook


of adult internet users use Instagram


of adult internet users use Twitter

Source: Pew Research Centre

Source: Pew Research Centre

Source: Pew Research Centre

Social media channels have influencers, from the celebrities to self-made social stars and bloggers. High street retailers often employ trending influencers to amplify their marketing messages.

There are good things we can attribute to social media, such as providing a voice to people who may struggle to be heard. However, it also provides users the ability to voice their discontent so it’s vital that your business has a strategy to deal with negative comment.

At Voodoo Agency we understand that social media marketing is an part of a business’s communications strategy. We have the social media expertise to manage your PR online, delivering high quality and relevant content to specific social media channels.

We can develop and implement and an effective social media strategy for you, identifying high value opportunities and posting status updates, posts, tweets and blog posts on your behalf. In addition to that we can implement and manage social media advertising campaigns and content marketing strategies.

With an enthusiastic bunch of digital-savvy marketers and strategists, we’re on hand to help you manage your social media message to get the best possible value from the social web.