An Introduction to Social Ads
What does ‘social media advertising’ actually mean? In a nutshell, it includes any paid media that targets users on a social network. The hosting platform, for example, Facebook, receives the Ad spend.
Paid social advertising allows businesses to target promotional content to specific audiences. What this means is that we can be sure to deliver your message to your ideal customer. The alternative being organic posts, which need no Ad spend but cannot target an audience.
We can develop and implement an effective social media advertising strategy for you. We will manage targeted social media advertising campaigns and complex content marketing strategies.
Targetting your audience with social media advertising
With our social media advertising knowledge, we know exactly what to post, where to post and when to post. A simple example is a paid advertising LinkedIn campaign which is good for targeting business people. We can do this down to specific job titles or those who have the desired skills listed. Whereas Facebook ads allow you to target by interests, gender, geographic location, and age. You can even target based on recent shopping habits. The world of social media targeting can be complex but is an impactful way to get your business results and demonstrate ROI. Let us help get you started.