Your web design must appeal to your target audience in every aspect, from its look and feel to its navigation and content. Visitors to your website make judgments about your credibility within seconds. Consequently, 20% of visitors will leave your website immediately if it looks unprofessional.
To develop your business online, your website design must work on all online platforms. This includes desktop, tablet and mobile devices using the latest browsers. This is known as Responsive Website Design (RWD). RWD is crucial in creating a positive first impression on potential prospects. Using an expertly implemented responsive web design will increase the chances of converting prospects into customers.