Each website is unique, with its own strengths and weaknesses. Our audit process is flexible, ensuring we remain attentive to the specific needs of each brand.
Technical Analysis: Before designing or creating content, our team assesses your website’s technical foundation. As part of this process, we will check website speed, mobile optimisation, and site structure and ensure there are no broken links or 404 errors. Search engine rankings and user experience depend on a solid technical foundation.
In the digital world, content is king. We make sure your website’s content is not only relevant and engaging but also search engine optimised. Checking for keyword consistency, relevancy, and duplication is part of our process.
Design and Usability Analysis: A well-designed and well-functioning website can have a significant impact on user behaviour. Our team evaluates the design elements for consistency, intuitiveness, and mobile-friendliness. Moreover, we review navigation structures to ensure that users can easily find what they want.
Competitive Landscape Analysis: Knowing how you stack up against your competitors can provide invaluable insight. Using industry benchmarks, competitor websites, and this data, we identify areas where your website can gain a competitive advantage.
Tailoring the Website Audit to Match Your Brand Needs
At Voodoo Agency, we recognise that every brand has a unique story and a distinct audience. Our website audit is not a one-size-fits-all process. Instead, it is a flexible methodology that adapts to each client’s needs.
As a result of the initial audit, we provide comprehensive feedback, highlighting areas for improvement and providing actionable solutions. In addition to identifying issues, our mission is to empower brands with the knowledge and tools necessary to improve the performance of their websites continuously.
In conclusion, a website audit is more than just a technical evaluation. It’s an in-depth analysis to ensure a brand’s digital presence perfectly aligns with its objectives and audience needs. With our extensive experience and passion for excellence, Voodoo Agency is your ideal partner for promoting your website online.