Refining a Visual Identity for a Modern Architectural Practice
What They Needed
Randle White was looking for a full visual refresh, something that reflected their minimalist design values while remaining practical for everyday use. This included a new logo, clear brand guidelines including a consistent colour palette and font pairings. They also needed visual direction for how their brand should appear across all their marketing materials, including business cards and letterheads to ensure consistency at every touchpoint.
Our Approach
We started by understanding their aesthetic. From there, we built a visual identity that could scale with their brand.
We created a new logo for Randle White as the foundation of their refreshed brand identity paired with a clean, architectural typeface, and a calming, confident colour palette. All elements were brought together in a concise brand guidelines document, ensuring their team had a clear roadmap for how to present themselves, both online and offline.
The Result
With their new guidelines in place, the Randle White team can now approach their marketing, social media, and client-facing materials with confidence.
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