Case Study

Safer Streets Liverpool - Case Study

Voodoo Agency - over 20 years of experience in digital marketing
Services

Digital Services

Branding & Guidelines. A distinct brand identity was established for SaferStreetsLiverpool, accompanied by comprehensive guidelines to ensure consistency across all campaign materials.

Web Design & Development. A dedicated website landing page was created, serving as a digital hub for information and resources, thus broadening the campaign’s reach.

Safer Streets Liverpool website design shown on a laptop
Marketing

Digital Marketing

Creative Campaign Concepts. Voodoo Agency developed compelling campaign concepts tailored to address the unique challenges of sexual violence and public safety in the Liverpool region.

Campaign Artwork. The team produced diverse materials like billboards, signage, posters, leaflets, stickers, and social media graphics, all aligned with the campaign’s core message. To highlight criminal and offensive behaviour, we also created animated explainer videos using an illustrative style.

Paid Social Advertising. Targeted social media campaigns were executed to amplify the campaign’s reach, focusing on specific demographics to highlight the efforts of local authorities and partners.

Safer Streets Liverpool digital marketing solutions campaign poster
Summary

Campaign to Raise Awareness

The campaign has raised awareness, provided reassurance and improved public safety perceptions, especially in public transport settings.

Supported by local authorities and a wide range of partners, including businesses and schools, SaferStreetsLiverpool represents a community-wide effort to create a safer environment for women and girls in Liverpool and the surrounding areas.

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