PR is the business of persuasion and influence. The goal is to try to convince your target audience, in your geographic area and further afield to promote your brand product or service. We want your audiences to recognise your achievements and accomplishments.
PR people tell great stories and these stories enhance, protect or build reputations. We get the message out through any media outlet including social media, or do-it-yourself communications.
A skilled public relations person will research the organisation. We uncover the persuading messages and translate those messages into positive newsworthy stories.