Case Study

Safer Streets Warrington - Case Study

Voodoo Agency - over 20 years of experience in digital marketing
Services

Digital Services

Campaign Creative Concepts. Voodoo Agency embarked on a journey to develop creative campaign concepts that would resonate with the local community. Our approach was consultative, involving input from stakeholders, including survivors of sexual violence. This ensured that our campaign would be sensitive, relevant, and impactful.

Branding & Brand Guidelines. To maintain consistency and clarity throughout the campaign, we created a distinct brand identity for Safer Streets Warrington. Comprehensive brand guidelines were established, ensuring that all campaign materials adhered to the established branding, enhancing recognition and recall.

Web Design & Development. To extend the reach of the campaign and provide a digital hub for information and resources, Voodoo Agency designed and developed a user-friendly website landing page for Safer Streets Warrington. A campaign toolkit provided access to all the campaign assets that trusted partners could use to promote the campaign across Warrington and beyond.

Safer Streets Warrington brand guidelines
Marketing

Digital Marketing

Campaign Artwork and Materials. Our creative team produced a wide array of campaign materials, including billboards, signage, posters, leaflets, stickers, digital displays, and digital social media graphics. These materials were strategically designed to capture attention and communicate the campaign’s core message effectively.

Animated Explainer Awareness Videos. We created animated awareness videos to engage and educate the community. The videos provided accessible and visually engaging information about violence against women and girls. Warrington Council also asked us to create animations that would explain the safety measures in place across all Warrington Council Taxis.

Paid Social Advertising. We implemented paid social advertising campaigns across various platforms to maximise the campaign’s reach and impact. As part of these campaigns, specific demographics within the community were targeted in order to highlight the good work done by Warrington Police, Council, and other key stakeholders.

Safer Streets Warrington print design posters
Summary

Creative Campaign Concepts and Branding

Voodoo Agency’s collaboration with Safer Streets Warrington has resulted in a multifaceted campaign that addresses violence against women and girls, improves community safety, and raises awareness.

Through creative campaign concepts, branding, diverse campaign materials, web development, animated videos, and targeted social advertising, we have empowered Safer Streets Warrington to make a significant impact on addressing this critical issue.

Together, we have strengthened community resilience, support networks, and the overall safety of women and girls in Warrington.

Get in Touch

Our experts are ready to to discuss your digital strategy and understand your individual goals and needs

Latest News From The Industry
Latest Digital Agency News

News & Blog

Celebrating Creative Excellence at the One Fylde Celebration Awards 2024

Voodoo Agency sponsors One Fylde to celebrate the extraordinary achievements of community heroes at the One Fylde Celebration Awards 2024. An event filled with inspiration highlighting the dedication of individuals and staff at One Fylde.

Read Full Story
Voodoo Agency placeholder image

Voodoo Agency Wins Groundwork Bid for Warrington Community Initiative

Voodoo Agency is delighted to announce it has won a marketing services tender with Groundwork Cheshire, Lancashire & Merseyside, who act on behalf of Warrington Business Improvement District (BID).

Read Full Story
Branding Agency Wins Groundwork Bid for Warrington Community Initiative

Voodoo Agency Embarks on a New Web Project with MC Dental Ltd

Voodoo Agency is proud to announce its latest venture, a partnership with MC Dental Ltd, a renowned supplier of dental accessories and equipment in the UK.

Read Full Story
Voodoo Agency Embarks on a New Web Project with MC Dental Ltd

Logo Rebrand Transformations Which Stand Out From 2023

Discover the best logo rebrand transformations of 2023 in our latest blog where we look at the visual makeovers and the strategic thinking behind these changes.

Read Full Story
Logo Rebrand Transformations Which Stand Out From 2023