Case Study

One Fylde - Case Study

Voodoo Agency - over 20 years of experience in digital marketing
Services

Digital Services

Rebranding and Brand Positioning. Voodoo Agency embarked on a transformative journey to rebrand One Fylde Charity, aligning their visual identity with their core values and mission. Using bespoke brand design and meticulous brand positioning, we ensured One Fylde’s unique approach to person-centred care and support was evident in their brand elements. The rebrand gave One Fylde a fresh, modern identity that resonated deeply with its clients, employees, and supporters.

Responsive Web Development. Having recognized the importance of a digital presence, Voodoo Agency designed and developed One Fylde Charity’s responsive website. A thoughtful design placed 240+ clients and 400+ employees at the centre of the website. In addition to providing essential information about One Fylde’s services, it also enabled easy access to resources and updates. As a result of the responsive design, users were able to enjoy seamless experiences across multiple devices.

One Fylde website support
Marketing

Digital Marketing

SEO Copywriting. By optimising the website’s content for search engines, Voodoo Agency increased One Fylde’s online visibility and reach. Our goal was to increase organic traffic to the website, making it more discoverable to individuals and families seeking support for learning disabilities and autism.

Recruitment and Lead Generation Campaigns. Through lead generation campaigns, Voodoo Agency assisted One Fylde in its recruitment efforts. We helped One Fylde Charity expand its team with dedicated individuals who shared the organisation’s values and commitment to person-centred care.

Monthly Accessibility Audit. To ensure One Fylde’s compliance with the Care and Quality Commission and maintain accessibility standards, Voodoo Agency conducts monthly accessibility audits. This ongoing commitment helps One Fylde continuously improve its online presence to better serve its clients and community.

One Fylde logo design
Summary

User-Centric Website Design and Development

A comprehensive collaboration between Voodoo Agency and One Fylde Charity led to impressive results. The organisation, One Fylde, was rebranded, a user-centric website was launched, their online presence was optimised for search engines, and recruitment efforts were supported.

By putting clients and employees at the forefront of design and communication, One Fylde Charity now has a stronger identity and a digital platform that resonates with their audience, enabling them to provide essential services to individuals with learning disabilities and autism in Lancashire.

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