Case Study

M6 Giraffe - Case Study

Voodoo Agency - over 20 years of experience in digital marketing
Services

Digital Services

Brand Creation and Development. Voodoo Agency designed the M6 Giraffe brand from scratch. This involved not just the visual elements but also establishing a brand voice that resonated with the broad and diverse audience of M6 travellers.

Development of Brand Guidelines. To ensure consistency across all mediums, comprehensive brand guidelines were developed. These guidelines serve as the blueprint for all future marketing efforts, ensuring a cohesive brand presence.

Responsive Website Design and Development. Recognising the importance of a strong digital presence, Voodoo Agency crafted a responsive mobile website. This site was not only visually appealing but also user-friendly, ensuring visitors could easily access discounts and offers.

M6 Giraffe web development mobile responsive screenshots
Marketing

Digital Marketing

SEO Strategy and Implementation. To maximise the website’s reach, an effective SEO strategy was discussed. This approach was tailored to capture the interest of those who had seen the roadside giraffe and were curious to learn more.

Digital Marketing and Advertising Strategy. Voodoo Agency also prepared a comprehensive digital marketing plan. This plan focused on leveraging the unique roadside attraction of the giraffe to drive online traffic and engagement.

M6 Giraffe logo
Summary

Creative Branding and Digital Strategy

The collaboration between M6 Giraffe and Voodoo Agency highlights the power of creative branding and digital strategy.

By effectively utilising the distinct advantage of the M6 roadside giraffe, Voodoo Agency successfully developed a strong and cohesive brand identity for the M6 Giraffe, enhanced their online presence, and significantly increased website traffic and user engagement.

The case study exemplifies how innovative marketing solutions can turn a unique roadside attraction into a thriving online business.

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