Lancashire Hope Hack Promotional Video
Project Details
- Client: Lancashire Hope Hack
- Location: Lancashire
- Industry: Professional
- Project: Emotional storytelling, youth perspective and positive social message
- Purpose: Website & Digital Marketing
The video provides a raw and honest insight into the experiences of a young person dealing with self-doubt, family difficulties, lack of confidence and the pressures of growing up. Through personal storytelling and powerful rap lyrics, the production explores how difficult experiences can shape young people’s lives while highlighting the importance of finding motivation, developing self-belief and working towards a more positive future.
Alongside the personal story, the video features a testimonial exploring what hope means to young people and the importance of equality, respect and acceptance. The message highlights the desire for safer communities where everyone can feel comfortable expressing themselves without fear of judgement or stereotyping.
The production also addresses wider issues affecting young people, including violence, drugs, crime and the impact these can have on individuals, families and communities. By bringing these themes together, the video delivers a powerful call for positive change and greater support for the next generation.
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Read the full transcript
[rap music lyrics] ‘I never was the smartest in class they used to call me dumb sitting test I did my best and I failed on but I’m sat with the plebs and a couple tugs got me stressed mommy fed cuz I’m up a growing up illiterate such an idiot with no self-esteem I’m too hesitant and no confidence my nervousness is evident and ever since my daddy left I’m sick of everything but teachers never cared I never share my deepest fears quit to live with me bad when really I was scared
I class clown with an attitude you ain’t my mom lack of discipline piss me off you’ll catch a punch it’s how it was and now I’m trying to switch it up reading books doing things to try to level up cuz I I see in life they try to trick you up so know yourself be a king get your knowledge up I’m a from a suffering tree I’m just waiting the heart free three that’s what I want to be trying to see success but failure just worries me young king’
[testimonial] ‘but hope means to me that everyone is treated equally and with respect no matter what race age or religion so what hope means to me in Lancashire is that everybody can feel safe to go out of the houses and express themselves and not get judged or stereotyped by anybody and with the streets being safe and clean and the environment just being a better place for everybody trying to stack for them 11 doing things looking back I feel regret but life don’t reset I’m trying to find the presets for my hopefully from today all your ideas and all your suggestions will be heard and hopefully you had a good day thank you hope to me is the desire I have for my future personally and the future of my generation’.
[rap music lyrics]
about the streets where the youth are to fail nights only son it’s a deadly game Young Life lost families in pain say it’s all the same drug crimes a root a vicious cycle too addictions a demon they can’t get through yo that’s the outcome a try to less fate leaving loved ones with a lifetime of hate so we need a change sh a new way to breath let break the change of this violence give our youth hope to your future to see you so before it’s too late more lives get lost so you get me yo life lost it’s all the same and it’s a deadly act to the high but the low the aim yo said dealers praying taking advantage to leaving broken nothing they can do say outcome.
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