Launching a Bold, Age-Inclusive Campaign with Cheshire Police
What They Needed
This campaign was designed to cut through confusion and stigma around consent. While the core focus was on young people — where misconceptions around relationships and pressure are particularly common — we knew it was important to create a message that resonated across all age groups.
The goal was to create space for open, ongoing conversations — in schools, at home, in relationships — about what healthy intimacy looks like.
Our Approach
We developed a bold, digital-first creative direction that spoke directly to young audiences while still feeling relevant and approachable to adults. From the visuals to the tone of voice, every element of the campaign was crafted to be clear, age-appropriate, and impactful — without ever feeling patronising.
We designed educational materials for schools and youth organisations, alongside digital content tailored for the spaces where young people already spend their time — from social media to community hubs. The visual identity was intentionally confident and modern, ensuring the message landed with both clarity and care.
By translating a sensitive topic into accessible, engaging design, we helped normalise conversations that many find difficult — and empowered people to set their own boundaries with confidence.
The Result
The Consent – It Starts with a Conversation campaign reached audiences across schools, community spaces, and digital platforms, sparking dialogue in the places where it matters most. With strong messaging and thoughtful creative, the campaign gave young people the language and tools to talk about consent — and reminded adults that these conversations never stop being relevant.
As our Managing Director, Simon Cocker, said:
“Design has the power to reach people in meaningful ways. We enjoy focusing on creating campaigns that educate, support, and inspire communities.”
This campaign is just one example of how design and strategy can work together to challenge taboos, educate communities, and drive real-world impact.
Let’s Create Work That Matters
If you’re ready to lead change with a campaign that connects, educates, and resonates, we’re here to make it happen. Let’s talk about how we can bring your message to life — and make sure it gets heard.
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